Personal connections are what separates your brand from the noise in today’s loud market. Although digital marketing is incredibly important to driving engagement, nothing can replace the organic relationships built from traditional methods. Below are four unique marketing strategies grounded in both areas to make sure your brand speaks to your audience on a deeper level.
1. Use Personalization in Email Campaigns
Sending your newsletter The humble email is still one of the most reliable ways for talking to readers. But simply sending out generic mass emails, won’t cut it anymore. Personalization is key. Break your audience into categories based on what they are interested in or have purchased before, and send them custom content. Dynamic content and immensely personalized subject lines make the communication feel even more one-to-one thus leading to high open and click rates.
2. Run Your Social Media Campaigns (Interactive format)
It is perfectly suited for social media platforms where real-time engagement gets the most benefits. Quizzes, polls, and live Q&A sessions are interactive campaigns that allow two-way interaction with your audience and increase the likelihood of active participation. In addition, these campaigns provide a chance to learn about your followers that you can use to adjust your efforts in the future.
3. Combine Digital with Physical
In a world dominated by digital communication, blending physical marketing elements can create a memorable impact. For example, sending personalized thank-you notes, gifts, or even custom greeting card printing as part of a holiday or special occasion marketing campaign can leave a lasting impression on clients or customers. These tangible items add a personal touch that digital messages often lack.
4. Create a Customer Loyalty System
Healthcare’s true new relationships go further than just short-term sales. Customer loyalty programs are a way to encourage consumers to make returns and give the biggest fans back something. Perhaps you could provide exclusive discounts for some of our purchases from your store or early access to new products, or maybe a rewards program based on points — anything that will entice customers to sign up. Filial bonds: If you make your existing clients feel special, they perceive that the brand makes them part of a tribe.
You can form much deeper, more personal connections with your audience by marrying traditional marketing techniques with digital ones. By personalizing emails, engaging on social media, and even sending custom greeting cards (more on this later!), the idea is to establish real connections so your brand isn’t forgotten.
